Dubai, United Arab Emirates, February 26, 2017: Volkswagen Middle East, Twitter has launched a pilot program that allows faster and more personalized response to customers. It is the first program of automatic replies in the automotive sector through direct messages from Twitter, which was launched last year to give users.
The opportunity to communicate directly with the companies rather than the deployment of public tweets platform.
The opportunity to communicate directly with the companies rather than the deployment of public tweets platform.
The two companies have commissioned Chat Solutions smart "Berndstr" to develop a program of advanced capabilities to communicate with Volkswagen Middle East channel users on Twitter (@VWMiddleEast).
And service that are designated as "Volksbot" have the ability to automatically respond in Arabic and English by using multiple images and videos media. Customers can inquire about a range of topics covering the network of agents Volkswagen and book driving tests through direct messages on Twitter, and receive responses within a page conversation.
In this context, he said Andrew Savas, brand manager for Volkswagen Middle East said: "Our focus for 2017 on the digital transformation and the introduction of high-level services to our customers. In 2016, Volkswagen Middle East Page got on Twitter impressions exceeded 11 million -lma know that our customers Daimo search for new information across platforms Alno.ah- The question for us is how to meet their needs through the channel preferred. With the rapid change of the sector are seeking to meet the needs of our customers and exceed, through innovation and keep abreast of all new, and we are always studying new possibilities of partnerships with other brands that share our vision for the future. "
For his part, Benjamin Amben, head of revenue for the Middle East and North Africa to the Twitter: "Customers a service is the oldest practices across our site, which was over the past decade platform favorite for companies to provide support and care to their customers, thanks to its advantages immediate and direct addresses, and these elements make up the perfect environment trademarks provide better customer service whether it's via the tweets publicly or privately via the new direct messages from Twitter service. The new automated program for Volkswagen and Volkswagen in line with our efforts to provide the best customer experiences through the pioneering partnerships to bring about revolutionary changes in the sector. "
Said Simon Hudson, CEO of Berndstr: "We are honored to be one of the first companies in the world for programmable interface direct messages from Twitter. Through the partnership with Memac Ogilvy and Volkswagen Middle East, enabling us to create the first mechanism for direct booking appointments via Twitter. It was a great experience and we are excited to allow the United Arab Emirates for the market to book driving tests with Volkswagen Middle East through the program automatic responses, and look forward to continuing to develop digital assistants for business in the region through Twitter. "
Will be available digital assistant (Volksbot) in Arabic and English, and can interact through video, pictures or text from customers wishing to book driving tests or learn more about the Volkswagen brand and the latest of its models. The program will be launched first in the United Arab Emirates, before making it available to the rest of the network segmentation Volkswagen Middle East.
Source Agencies
Source Agencies